The future of work: Companies open offices in the metaverse
From online meetings to product demonstrations, companies have been using the metaverse to bring their businesses to the digital world.
There’s been a sharp decline in interest for the “metaverse” keyword in Google search. However, while the hype may be waning, it seems that companies are still very keen on dipping their toes into the virtual world.
In March alone, companies have either launched or revealed plans to build metaverse offices that would be used for online meetings with international clients, internal innovation hubs and enhancing social communication with users.
While we may be witnessing its earlier versions, metaverse offices seem like a sneak peek into the future of work. With this, let’s take a look at some companies that have recently entered the metaverse.
Events firm Atom sets up a metaverse office
Atom, an events firm based in Mumbai, has recently set up its metaverse office. The firm purchased digital space in Decentraland, and it’s planning to use the virtual office as a new way to reach out to its international clients. The company also plans to use it for future metaverse events.
Yash Kulshreshtha, the creative head for Atom, said in an interview that the move aims to expand the company’s global operations and cater to younger generations. “The young generation growing up today will find it completely natural,” said Kulshreshtha.
KuCoin exchange launched KuCoin Meta Office
Digital asset exchange KuCoin has launched an office based on the Bloktopia Digital Space. In a press release, the trading platform revealed its KuCoin Meta Office. The office aims to provide an immersive metaverse experience to its visitors as well as access to interactive social communication.
KuCoin CEO Johnny Lyu said that this milestone helps bring adoption to the metaverse and blockchain. “KuCoin is exploring the application scenarios of metaverse and blockchain technology,” said Lyu.
Related: The Sandbox metaverse hits 2M users, begins K-pop partnership
Bjarke Ingels designs first virtual office
Prominent architecture firm Bjarke Ingels Group worked with Vice Media’s creative agency Virtue Futures to design a new metaverse office located in Decentraland. Dubbed as the “Viceverse office,” the digital space will be a hub for Vice Media Group employees.
In an interview, Virtue Futures executive Morten Grubak described the office as an “experimental playground.” According to Grubak, the office allows its teams to experiment with nonfungible tokens, decentralized autonomous organizations and Web3.
SCB 10x reveals plans to launch The Sandbox-based office
SCB 10x, the venture arm of Siam Commercial Bank, has revealed plans to launch a virtual office based in The Sandbox. According to the announcement, the office will be launched later in 2022 and will be used for connecting with the global community of builders.
Apart from connecting with the community, the digital office will allow visitors to attend events, join product demonstrations and visit uniquely crafted environments.
