Turning up the volume: Blockchain projects aim to disrupt the music industry
From letting fans co-own their favorite artists’ music to providing fair earnings for musicians, projects are using blockchain to change the music industry.
Music is a tricky business. The industry has its fair share of controversies, from monopolies to the limited earning potential for up-and-coming artists. While Web2 brought many positive changes, the industry still has a long way. Because of this, projects are trying to utilize blockchain technology to provide new solutions for the age-old music market.
Over the last 10 years, the industry has changed drastically because of the internet and social media development. Artists have new mediums to share their songs, and fans have many new ways to engage with and support their favorite musicians.
However, like most things within the Web2 sphere, a select few own the assets in the industry, and large corporations profit more than the users and artists. While they are still in their early stages, some blockchain projects are trying to take a shot at changing the industry from within.
Bringing fair payment to musicians
Tune.FM, a platform powered by Hedera Hashgraph, claims to be able to give musicians 90% of music streaming revenue, which is approximately 10 times more than stream earnings on mainstream services. Artists can earn digital tokens every time their music is streamed within the platform.
In an announcement, Andrew Antar, co-founder of Tune.FM, pointed out that many independent musicians suffered in the aftermath of the COVID-19 pandemic. “With the likes of Spotify not paying them fairly, many were struggling to get by. We are the antidote for the millions of creatives that are not being paid fairly by the big streaming services,” Antar said.
Allowing fans to co-own songs
Andreessen Horowitz-backed music marketplace Royal continues to let fans have shared ownership of songs from their favorite artists through nonfungible tokens. After dropping NFTs for prominent rapper Nas, the platform recently released tokens for American DJ and songwriter Diplo.
In a blog announcing the Diplo drop, Royal co-founder Justin Blau — also known as 3lau — wrote that the platform aims to “empower artists to maintain control over their work” while providing fuel for their careers. Blau also believes that by co-owning music, fans “establish a deeper connection” and help them be independent when it comes to creativity.
Powering music collaboration through NFTs
A project called Squad of Knights lets its NFT owners form six-person squads, with each person assigned their own roles in the music production process. Unlike working with traditional music labels, the platform lets community members own 100% of the music they produce.
Founder and award-winning record producer Ramon Ibanga, also known as Illmind, said, “Finding people to work with is tough. Finding the right people to work with is even tougher.” He noted that the project aims to bring producers, engineers, music artists and managers together, both within the real world and the Metaverse.
Related: Grammys 2022: NFTs hot topic of discussion among musicians and industry experts
Providing decentralized audio to the metaverse
Solana-based streaming platform Audius provides an array of decentralized audio files to the Metaverse. The platform works with metaverses like Portals to give music to their users. Due to its decentralized nature, Audius allows anyone to pull content from the platform and use it when building their own projects.
In an interview with Cointelegraph, Roneil Rumburg, co-founder and CEO of Audius, said that the platform is a “decentralized repository of content with clearly defined rights so third-party developers can pull from the platform’s catalog without any issues.”
